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WHITEPAPER

MSP Pricing Strategy Guide

Which MSP pricing model works best for your business?

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About Whitepaper

Pricing is one of the most challenging aspects of running an MSP. There’s no fixed pricing pattern, and sometimes it can be difficult to develop a proper pricing strategy. The initial strategy adopted by managed services providers can make or break their businesses.

Price your services too low, and you will eat into your own profitability and affect business growth. Price them too high, and you run into the risk of losing your potential customers to the competition.

MSPs need to find the right balance in pricing, based on the value of the services they offer, a market overview and research into the competition.

There are many pricing factors unique to each service provider, and this makes managed services pricing a complex thing.

In this guide, we discuss how you can build the right offering for your clients, bundle your products together and determine a proper pricing strategy.